What's New - Business
Saturday, May 28, 10-11:30 a.m.
Learn how to research starting or growing a business or how to find a job in Minding Your Business. This class covers print sources, electronic databases and websites to help find information on industry, competition, vendors, financials, and more.
Wednesday, May 18, 9-10:30 a.m.
LinkedIn is a professional social network that allows you to search for jobs or network with others in your field. Learn the basics of LinkedIn - setting up a profile, finding contacts, navigating the main tabs, giving/receiving endorsements, and how to use LinkedIn to search for jobs.
Tuesday, May 24th, 12-1:30 p.m.
Put Facebook to work for your business by learning the basics of Facebook Business Pages. Create your page, learn to navigate the interface, and get tips on the types of content that drives interest in your business.
Pre-requisite: Students must already have a personal Facebook page and know their login information.
Monday, May 9, 6-7:30 p.m.
In this hands-on workshop, learn and apply need-to-know marketing basics and leave with a plan to grow your business.
Topics for Part Two Include:
- Effective Advertising
- Digital Marketing
- Public Relations (PR) and Communications
- Sales Promotion
Presented by Jamie Wagner, MBA
Wednesday, May 11, 6-7 p.m.
Have you had a dream, but were unsure how to achieve it? Or have you started towards a goal, but came up short of making it? In this interactive, workshop-style class, you'll learn strategies to define what you want, improve your success odds, deal with set backs, and even find out the most important trait of success. The one hour you spend will give you information and tools to achieve incredible success for a lifetime.
Saturday, May 14, 1-5 p.m.
The WordPress Business Fundamentals Workshop will show you how to get the most out of the self-hosted version of WordPress and create feature-rich business website. This course reviews how to download, configure, and upload WordPress to your web host. Then we'll dive fully into the tools within WordPress, demonstrating how to setup your site, pages and content. This course also includes tutorials on everything from adding images, formatting, troubleshooting and hyperlinks.
Monday, May 16th, 3-5:30 p.m.
A workshop for Handcrafted Artisans to begin selling at craft fairs.
Thursday, May 19th, 4-6 p.m.
Are you sending out multiple resumes and not getting the results you want? Is your resume an accurate portrayal of your true knowledge, skills and abilities? Are you using a generalized resume instead of a targeted resume? Are you using the correct resume format for your specific job search situation? With so many people searching for a job what is the best method to use to find employment?
Join Don Ostrander at the Resumes That Work class to find out the answers to these questions as well as learning how to create a resume that will put more emphasis on what you have to offer a potential employer and tips that will help your resume stand out from those of your competition.
Wednesday, May 25th, 6-7 p.m.
Rev Up Your Digital Marketing Efforts: how your online presence can be like owning the car of your dreams
Would you like to "rev up" your business online presence through your website, paid advertising, search engine optimization, and social media? Come learn the basics of each of these platforms and see what you can put to work in your business.
Business Decision is a database that covers consumer markets, providing information on demographics, market segmentation, and business information. It is a very powerful way for business owners, non-profits, or entrepreneurs to research markets or other businesses in a particular area.
When you’re getting started with Business Decision, you have the option to choose “Express Login” or to create your own private login. Express Login will list all of the searches that have been performed by PPLD library users who have used that login. If you create your own account, the database will save just your searches, and no one else can view them.
Once you create a new project, you must specify a geographic area in which to perform the search. You can do this by clicking on the map, or by entering an address manually. You can then choose the radius of your search.
The next step is to choose which reports to run. There are 16 reports to choose from. You can choose one or all of them. Each report gives different information for the geographic area you have chosen. For instance, Landscape Report will give you the top 20 distinctive market segments for that particular area. These segments, defined by Business Decision, are groups of people that share certain traits such as income, age, or education level.
Once you’ve chosen your reports, Business Decision runs the reports within seconds. You can view or download the reports in PDF format.
Business Decision can be an invaluable tool if you’re researching consumer markets or businesses in a particular area. As always, we are here to help if you have questions! Attend the next Minding Your Business class at Penrose or Library 21c for a demonstration of this database.
Gale Directory Library contains a wide variety of information that can help you start and grow your business. The database is a combination of several directories that cover the Encyclopedia of Associations, from the local to international level, as well as the Gale Directory of Early Stage Investment.
If you're looking for funding for your business, the Directory of Early Stage Investment could be a great place to start. It includes detailed information on venture capitalists, business incubators, angel investors, corporate investment divisions, crowd-funding and co-operative groups.
The Encyclopedia of Associations can help you identify associations that might apply to your topic or industry. Associations are valuable sources of information because they often will collect data on their industry of interest. Many associations have whole libraries of data and statistics that can help you with market research, competitors, industry reports, and much more. Becoming a member of a relevant association can be well worth the membership fee not just for the industry information that they can provide you with, but for making connections with others in your industry.
You can search the Gale Directory Library by entity name, keyword, or subject. Search the entire database, or use the "Advanced Search" function to search just a specific publication. You can access this database through the Business/Finance websites on the PPLD website. If you're accessing the database from your home or office, you will be prompted to login using your library card number and pin. Once you login you have access to this resource totally free! Take some time to explore this resource and, as always, we're here to help if you have questions!
This week we look at a totally free resource available on the web from the State of Colorado. The Occupational License Database is a great place to start if you are just getting your business up and running or expanding your business and you’re not sure what licenses or permits you might need to acquire.
The database is organized by industry or type of business. You can choose from a drop-down list of industries that is organized alphabetically. When you click on an industry, the database gives you a list of any licenses that apply to that industry. The list is organized by State or Federal resources. It also lists the general contact information for the state or federal office responsible for the industry, as well as the contact information of the specific office that issues a particular license.
Keep in mind that this database only provides information on state and federal regulations. You will also want to research city or county regulations. Usually you can find information about local licensing from the city or county clerk licensing department. However, the Occupational License Database is a great place to start and will put you on the right track to getting your business licensed properly.
You can access this database by clicking its title above, or through the Business/Finance websites on the PPLD website. Take some time to explore this resource and, as always, we're here to help if you have questions!
Reference USA is a database that provides information on millions of businesses, individuals, healthcare providers, jobs, and consumers in the United States and Canada. It consists of ten modules and can be used for market research, identifying competitors, and many more purposes.
Each of the modules in Reference USA has powerful search options. For instance, if you’re searching competitors in the U.S. Businesses module, you can narrow your search by location, industry type, business size, financial information, and many more specialized search headings. Once you produce a results set with your search, you have the option to download or print the records. The database will also create charts, heat maps, or summaries from the results of your search. Additionally, if you create an account on Reference USA, you can save your searches and come back to them later without having to reenter all of your search parameters.
If you’re unsure where to start with Reference USA or how to get the best out of your searches, we cover the U.S. Businesses module as well as the U.S. Consumers/Lifestyles module in our Minding Your Business course at Pikes Peak library District. In addition, Reference USA offers tutorials and tours within the database. Click “Take a Tour” from the Home page to view video tutorials created by Reference USA.
Market research can be extremely expensive if you hire a professional. Using library resources like Reference USA to do market research can save you thousands of dollars. With your PPLD library card, you get access to Reference USA and many other databases completely free!
Every Wednesday we’ll post about a different database or website – all of which can be accessed through the Pikes Peak Library District Website!
Business Plans Handbook
This 32-volume set contains actual business plans from working businesses. Designed to be an example for entrepreneurs who are compiling their own business plans, this series covers several industries and popular business types going back to 1993.
Since Business Plans Handbook is part of the Gale Virtual Reference Library, it has some really helpful features. One of the best features of Business Plans Handbook is that you can search the entire series by keyword. The search feature scans the full-text of all 640 business plans in the collection. This is helpful because you might not know the exact title of the business plan that would be most helpful in writing your own. By typing in a keyword, you get back any results that contain that keyword. You might be surprised by what you find.
Other features of the database:
• You can view the full text of business plans online or download them in pdf format.
• You can email or print directly from the database.
• You can listen online to an audio version of the business plan or download it as an mp3.
• There are built-in citation tools.
You can find Business Decision in the Business/Finance Databases on the PPLD website. Take some time to explore this resource, and check back next week for information on another business database!
PPLD is proud to announce our newest resource, lynda.com! Lynda.com has thousands of online video tutorials to help you learn software, creative, and business skills.
- 3D + Animation
- Audio + Music
And best of all, it's FREE with your library card! Click here to start using this amazing resource now.
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